Developing a Market Strategy Based on Solid Research Insights
Understanding your market is critical to succeeding within it. Resigility was asked by the National Committee of Quality Assurance, a prominent health care association focused on improving the quality of healthcare in the U.S to assist them in developing a new strategy to re-engage with large employers who have power to influence how care is delivered across the United States. Their goal was to leverage the influence of employers to drive product adoption, thereby improving health care quality in this country.
By conducting a comprehensive environmental scan, Resigility was able to derive new insights into the operational mindset and focus of large employers across the country. Based on our research and insights, Resigility proposed a ground-breaking new strategy of market-specific stakeholder partnership and resource development that would elevate our client’s market visibility and position it as a trusted partner and thought leader. The team also provided insights for product messaging that would resonate with large employers and drive market adoption.